Let’s face it: Regardless of how much you love what you do, or how much you love improving yourself, much of your time is going to be spent grinding it out. Doing what you don’t necessarily feel like doing. Going to the gym when you don’t feel like it. Getting up really early to put in a couple of extra hours working on an important project. Not watching the movie on the plane so you can grind out a few extra hours on your laptop. Skipping Sunday football so you can do some head-down work to get a jump-start on the week. I call these little moments the big separators between success and average.
What do successful people and unsuccessful people have in common? They both hate to do what it takes to be successful; successful people just do it anyway. When others are watching American Idol, they grind. When others are meeting for happy hour, they stay at the office grinding. When others are sleeping in, they get up to grind. When others get tired, they grind out a few more reps, a few more phone calls, a few more pages of writing, a few more practice sessions…. They just OUT-GRIND everyone around them.
In his book Outliers, Malcolm Gladwell concluded that the people at the top don’t just work harder or even much harder than everyone else. They work much, much harder. They what? Yeah, they grind!
The problem is, the grind is tedious, mundane, arduous and boring. And when our attention and interest wane because we’re, well, less than excited, we suffer our greatest threat to achievement—it’s called drift. You don’t fall off-course, you drift, ever so slightly, until you look up days, weeks or even years later and realize that, oh crud, you are WAY off your intended direction. And now it’s too late, you are too far behind to catch up—you have a heart attack, get a divorce or have to file for bankruptcy.
This drift tendency is a natural and normal human condition. It happens to all of us, all the time. It’s the No. 1 reason people don’t achieve their resolutions or the goals they set. It’s not for lack of intention; it is also not for lack of starting. Everyone starts. Everyone makes resolutions, signs up for gym memberships, starts new prospecting routines, begins a weekly date night ritual, starts eating healthy, and then what? Yeah, they drift.
Thus, to prevent it, you have to learn to master the mundane. And to master the mundane, you have to make it stimulating and fun.
How? Drugs. Well, one drug, in particular. I’m going to show you how to use the greatest performance-enhancing drug ever discovered. It will give you a radical, unfair personal achievement advantage.
What’s the drug? Anabolic steroids? HGH? Andro? EPO? Nah, way more powerful than all those is… dopamine.
Dopamine is the ultimate pleasure and motivation drug. And good news! You don’t have to travel to the seedy part of town to get your drug from some trigger-happy drug dealer. No, your drug dealer is God. You have a pantry full of dopamine, bottled up and just waiting to be pulled off the shelves for your enhanced performance use.